Overview
Element451 offers two ways to integrate your functionality and website with our services:
On Element451 Modules: Integrate your Google Tag Manager (GTM). Track student activity on Element451 pages and apps, and send events to platforms like Google Analytics and Meta Ads
On Your Website(s): Element451 Embed Code Integration to Your Website. Implement the Messenger and Bolt Discovery. Track student activity on your institution's website.
When implemented together, these methods provide comprehensive tracking across your entire digital ecosystem, from initial website visits through Element451 conversions.
Why Activity Tracking Matters
Element451 automatically captures student activities within the platform, including form submissions, campaign interactions, event registrations, conversations, and page views. Implementing activity tracking on your website carries the following benefits:
Complete Journey Visibility: See how students move from your website to Element451 modules and where they convert
Behavioral Segmentation: Create targeted campaigns based on specific activities and engagement patterns
Performance Measurement: Track conversion rates and ROI across platforms like Google Analytics and Meta Ads
Optimization Insights: Identify drop-off points and opportunities to improve the student experience
Milestone-Based Automation: Trigger communications based on specific actions (e.g., application started but not completed)
Please note that activity tracking should be implemented in a way that follows your institution’s specific privacy policies. See Consent-Aware Deployment for more information.
For more information about using activity data for automated campaigns, see our Milestones article.
1. Google Tag Manager (GTM) Integration Into Element451 Modules
What it does:
Captures detailed events from Element451 modules (forms, appointments, Discovery, Messenger, etc.) and sends them to analytics and advertising platforms.
2. Element451 Embed Code Integration to Your Website
What it does:
Enables Element451 functionality on the website, such as Messenger and Bolt Discovery, when activated in Element451
Tracks student activity on your institution's website, with page views and link clicks appearing in Element451 student profiles.